Kevin Smith is hard at work on the next film in his True North Trilogy, Yoga Hosers. With his daughter Harley and Johnny Depp’s daughter, Lily-Rose; the two girls team up to fight the forces of evil. The film sounds like it will be a blast, and probably a bit easier to swallow than Tusk (Which I loved, and Clay hated).
In order to get fans more engaged with the film, as well as offer them an opportunity to join in on the making of Yoga Hosers, Smith has teamed up FlixFling and SocialLadder to offer one lucky fan a chance to be on the set. Judging by the synopsis of the film and the press release below, one lucky winner will be in for a wild ride.
Here’s a synopsis of Yoga Hosers.
“When an ancient evil rises from beneath Canada’s crust and threatens their big invitation to a 12th-grade party, the Colleens join forces with a legendary man hunter from Montreal named Guy Lapointe (Depp) to fight for their lives with “all seven chakras, one Warrior Pose at a time,”
Here’s the Press Release from FlixFling:
FlixFling, an innovative movie and TV streaming service, is kicking off a promotional collaboration with SocialLadder, the app where consumers use their social currency to unlock access to exclusive experiences. FlixFling is giving away an all expense paid trip to Hollywood to visit the set of Kevin Smith’s new movie Yoga Hosers – the second installment of Smith’s True North Trilogy.
For the first time ever – a fan’s social currency (how active they are on social media) will be used to award the “biggest fan” with the once-in-a-lifetime opportunity to hang out with a Hollywood movie director on the set of a feature film.
From November 2 through December 6, users of SocialLadder will be able to unlock weekly prizes and earn points by doing what they’re already doing on social media (i.e. posting photos to Instagram, sharing content on Facebook and more) to qualify to access the Grand Prize. Fans can go to the FlixFling landing page at www.flixfling.com/splash/yogahosers to learn about the promotion and will be driven to download the SocialLadder App.
“Given that this film directly speaks to the Millennial Generation and two of the main characters in Yoga Hosers are constantly connected – its only fitting that we use social media to find the biggest fan.” said FlixFling CEO Thomas Ashley.
SocialLadder and FlixFling are supporting the contest with a national campaign that includes a partnership with Movie Stop, Entertainment Weekly and numerous fan related businesses across the country.
“We developed a close collaboration with FlixFling for this marketing program because we believe that the film industry truly understands the value of word of mouth marketing,” commented SocialLadder CEO Raavi Iqbal, “This unique campaign is sure to build even more excitement around the release of Yoga Hosers.”
As more news hits about Yoga Hosers, stay tooned here at DFAT!
